Auset Capital Group expands into private credit and industrial real estate

Auset Capital Group is widening its private-market platform across private credit and industrial real estate as co-founders Terry CK Au and Seth Southard target capital gaps and the physical infrastructure behind digital growth. The firm is also positioning industrial assets for accredited investors and potential 1031 exchange buyers.

Why it matters: - Auset Capital Group is aiming at two areas where demand may stay resilient: flexible private financing for businesses and industrial properties tied to logistics, storage and e-commerce. - The strategy is designed for income-focused accredited investors seeking alternatives to traditional fixed-income markets. - The firm is also looking at industrial assets that may fit 1031 exchange investors after the sale of appreciated real estate.

What happened: - Auset Capital Group said it is expanding its private-market investment platform across private credit and industrial real estate. - The firm is led by Terry CK Au, an investment manager focused on private markets, and Seth Southard, a 17-year U.S. Navy veteran. - Southard invested with Au for years before joining him as a business partner after early retirement from the Navy. - The partnership formed Auset Capital Group in New York City.

The details: - In private credit, Auset pursues opportunities across multiple industries, focusing on established businesses seeking capital outside traditional banking channels. - The firm emphasizes diversification, shorter-duration opportunities and evaluation of investment structure, risk and underlying cash flows. - Au said the firm looks at whether cash flow is identifiable and whether returns compensate investors for risk. - In industrial real estate, Auset is targeting warehouses, storage properties and logistics facilities. - The firm is looking beyond software, semiconductors and data centers to the physical infrastructure that supports artificial intelligence and e-commerce growth. - That includes servers, electrical equipment, cooling systems, construction materials, warehouses and distribution networks. - Southard is helping identify markets and potential assets on the ground, while Au focuses on investment economics, transaction structure and risk. - Auset is evaluating properties that could work for investors using 1031 exchange strategies. - The firm says its approach centers on disciplined growth, investment structure and opportunities where underlying economics align with investor objectives.

Between the lines: - The firm’s name combines “Au” from Terry CK Au and “set” from the first three letters of Seth. - The partners also say “Auset” is the ancient Egyptian name for the goddess more commonly known as Isis, which they view as a symbol of stewardship, leadership and protection. - The partnership story and naming choices are meant to reinforce a message of trust and capital stewardship. - Au’s “we like boring” framing signals a preference for cash-flow visibility over headline-grabbing themes.

What's next: - Auset Capital Group is continuing to build out its private-credit and industrial real estate pipeline. - The firm will likely keep focusing on identified cash flows, disciplined execution and risk-adjusted returns as it scales. - Southard said the partnership is now building the next chapter of Auset Capital Group together.

The bottom line: - Auset Capital Group is betting that steady cash flows and essential infrastructure can attract investors even as capital markets and the economy keep shifting.